> ## Documentation Index
> Fetch the complete documentation index at: https://developers.mageloyalty.com/llms.txt
> Use this file to discover all available pages before exploring further.

# points.earned

> Fired when a customer earns points through any channel — purchases, earning rules, manual adjustments, or referrals.

Fired when a customer earns points. This covers all sources: order-based earning rules, custom earning rules, manual adjustments, and referral bonuses.

## Payload fields

| Field                 | Type           | Description                                                            |
| --------------------- | -------------- | ---------------------------------------------------------------------- |
| `shopify_customer_id` | string         | The customer's Shopify customer ID                                     |
| `email`               | string \| null | The customer's email address                                           |
| `points_earned`       | integer        | Number of points earned in this event                                  |
| `points_balance`      | integer        | The customer's total available points after this event                 |
| `lifetime_points`     | integer        | The customer's all-time total earned points                            |
| `source`              | string         | How the points were earned (e.g. `earning_rule`, `manual`, `referral`) |
| `earning_rule_name`   | string \| null | Name of the earning rule, if applicable                                |
| `order_number`        | string \| null | Shopify order number, if the points were earned from a purchase        |

## Example payload

```json theme={null}
{
  "event": "points.earned",
  "shop": "my-store",
  "timestamp": "2026-02-18T12:00:00.000Z",
  "data": {
    "shopify_customer_id": "6789012345",
    "email": "jane@example.com",
    "points_earned": 150,
    "points_balance": 700,
    "lifetime_points": 1200,
    "source": "earning_rule",
    "earning_rule_name": "Purchase reward",
    "order_number": "1042"
  }
}
```

## Common use cases

* Sync points to an external CRM or data warehouse
* Trigger a personalised email or SMS when a customer hits a milestone (e.g. 1000 lifetime points)
* Display a real-time notification on your storefront
* Update a customer profile in Klaviyo, HubSpot, or another marketing platform