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Fired when a customer earns points. This covers all sources: order-based earning rules, custom earning rules, manual adjustments, and referral bonuses.

Payload fields

Store-credit shops

On store-credit shops, the point values above are minor currency units, and data carries three extra fields: loyalty_mode (store_credit), currency, and major-unit decimal-string companions credit_earned and credit_balance. Points-mode payloads do not include these fields. See Loyalty modes.

Example payload

Common use cases

  • Sync points to an external CRM or data warehouse
  • Trigger a personalised email or SMS when a customer hits a milestone (e.g. 1000 lifetime points)
  • Display a real-time notification on your storefront
  • Update a customer profile in your CRM or marketing platform