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Fired when a customer successfully redeems points for a reward. At this point the points have been deducted and a discount code has been generated.

Payload fields

Example payload

Common use cases

  • Send a follow-up email reminding the customer to use their discount code
  • Log redemptions in an external analytics or BI tool
  • Trigger a congratulatory push notification
  • Sync discount code data to a fulfilment or ERP system