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Fired when a customer successfully redeems points for a reward. At this point the points have been deducted and a discount code has been generated.

Payload fields

Store-credit shops

On store-credit shops, points_redeemed and points_balance are minor currency units, and data carries loyalty_mode (store_credit), currency, and major-unit decimal-string companions credit_redeemed and credit_balance. Points-mode payloads do not include these fields. See Loyalty modes.

Example payload

Common use cases

  • Send a follow-up email reminding the customer to use their discount code
  • Log redemptions in an external analytics or BI tool
  • Trigger a congratulatory push notification
  • Sync discount code data to a fulfilment or ERP system